Designed and executed a cross-platform album promotion campaign for Hudson Thames’ new release “Bambino”, combining YouTube, Spotify, and Meta (Instagram) to drive reach, awareness, and listener engagement. The integrated digital approach created strong visibility, boosted organic discovery, and positioned Bambino as one of the most talked-about independent album drops of the season.
The Challenge
Hudson Thames sought to amplify his new album Bambino across digital platforms while maintaining authenticity and creative resonance. The objective was to maximize reach and engagement on a limited budget, blending storytelling with data-driven ad strategy to reach both existing fans and new listeners.
Key Deliverables
Multi-platform album launch strategy
Paid campaigns across YouTube, Spotify, and Meta
Audience segmentation and creative optimization
Retargeting and engagement funnel setup
Post-campaign analytics and performance insights
Strategy & Execution
We created a multi-layered campaign that balanced paid reach with organic discovery.
YouTube Ads — Drove large-scale awareness through cinematic visuals, achieving over 660K impressions and a 23% view rate, highlighting strong audience resonance and creative impact.
Spotify Audio Ads — Extended album exposure via immersive audio storytelling, reaching 93K listeners with a 97% completion rate, reflecting high listener retention and ad relevance
Meta Campaigns — Promoted key tracks with short-form video creatives and audience-specific messaging, driving measurable engagement and fan interactions.
Organic Growth — Post-campaign, Hudson’s “Everything Is Peaceful Love” cover gained 80K+ organic views and 2.6K hours watch time, confirming increased discovery and search interest after paid activity.
Branding & Design System
The Bambino campaign captured the album’s soulful, nostalgic essence through warm, cinematic visuals and lyrical storytelling. Each creative asset was optimized per platform — from YouTube’s emotional hooks to Spotify’s sound-first storytelling and Meta’s visual snippets — building a consistent yet dynamic brand identity for Hudson Thames.
The Results
The campaign effectively expanded Hudson Thames’ reach and engagement across major digital channels, combining creative authenticity with data-backed execution.
770K+ total impressions across platforms
+97% completion rate on Spotify
+80K organic video views post-campaign
+23% engagement lift after content refresh
Average CPV under $0.03 across all channels
