Designed and executed a multi-platform digital campaign for The Man in the White Van, integrating YouTube, Meta, TikTok, Connected TV (CTV), Programmatic Ads, and Atom Ticket placements. The campaign built nationwide awareness and boosted ticket sales through cinematic storytelling, influencer amplification, and precision targeting resulting in 33M+ impressions and 1.3M + trailer views.
The Challenge
The goal was to create a digital-first theatrical campaign that reached moviegoers across diverse demographics from TikTok’s younger thrill-seekers to connected TV audiences seeking immersive cinematic experiences. The challenge lay in integrating creative storytelling with performance-driven ads to ensure high engagement, efficient ticket conversion, and cross-platform synergy.
Key Deliverables
Multi-channel campaign strategy and creative rollout
Media planning and execution across YouTube, Meta, TikTok, CTV, Programmatic, and Atom
Influencer collaboration and social content amplification
Trailer promotion strategy with audience segmentation
Conversion-focused ticket purchase pathways via Atom and Fandango
Strategy & Execution
YouTube Ads
Skippable and non-skippable in-stream trailers with direct ticket CTAs
Achieved 1.47M trailer views and 6.92M impressions at a $0.03 CPV
Meta (Facebook & Instagram)
Targeted moviegoers via interest-based and behavioral segments
Delivered 4.22M impressions and 2.97M video views at a 6.2% CTR and $0.11 CPC
TikTok Ads
Leveraged trending sounds, short-form storytelling, and viral ad creatives
Drove 3.57M impressions, 5895 clicks, and strong engagement among the 18–34 demographic
Connected TV (CTV) & Linear TV
Aired cinematic trailers across streaming and prime-time networks
Garnered 5.18M impressions (CTV) and 6.78M impressions (Linear) with an average 99% VCR
Programmatic Ads & Atom Ticket Placements
Ran high-impact retargeting and awareness campaigns on premium networks
Generated 5.73M impressions and 9,675 clicks, with direct placements on Atom driving 1.34% CTR and a 42.5% open rate in emails
Influencer Marketing
Collaborated with creators to generate authentic buzz through reactions and premiere coverage
Achieved 533.8K views, 600+ hours of watch time, and 9K+ engagements across influencer content
Branding & Creative Approach
We built the campaign around a cinematic thriller experience, emphasizing suspense and visual storytelling. Ad creatives mirrored the movie’s tone dark, intense, and emotionally charged to ensure strong brand recall. The cross-platform assets maintained creative consistency, from TikTok clips to CTV trailers, building a unified viewer journey.
The Results
The campaign exceeded all benchmarks, delivering record-breaking awareness and strong conversion metrics across every platform.
Shopify conversions up 12% after optimization
33.1M+ total impressions
4.44M total video views
1.36M trailer views on YouTube & TikTok combined
306K+ total clicks to ticketing CTAs
VCR rates above 99% on CTV and Linear TV
Engagement rates up to 44% above benchmark on Atom
