Designed and executed a high-performance digital marketing and operations campaign for Nutrius, integrating data-driven strategies across Shopify, Amazon, and multi-channel marketing platforms resulting in a 40% increase in sales and 132.6% MoM growth in online visibility.
The Challenge
Nutrius aimed to expand its digital footprint while maintaining seamless customer experience across platforms like Shopify and Amazon. The challenge was to create a unified marketing and operational system that not only drove conversions but also strengthened retention and brand loyalty in a competitive D2C skincare market.
Key Deliverables
Brand performance strategy and digital growth roadmap
Multi-channel campaign management (Meta, Google, Amazon, Influencer & TV Ads)
Email and SMS automation setup with data segmentation
Website optimization, UI/UX revamp, and conversion rate improvements
Inventory, order management, and customer support automation for Shopify & Amazon
Strategy & Execution
We implemented a holistic marketing and operational approach focused on data, personalization, and performance.
Email & SMS Marketing: Automated flows (welcome, cart recovery, re-engagement) improved CLV by 10% and doubled conversions among SMS recipients.
Meta & Google Ads: ROI-driven campaigns achieved a 2.5x return, increasing site traffic by 40% and reducing cart abandonment by 15%.
Amazon Ads: Optimized listings and targeting reduced ACoS by 37.7% with a 2.76x ROAS.
Influencer Marketing: Partnered with 70+ creators, boosting referral traffic by 20% and weekly engagement by 120%.
TV & CTV Ads: National ad rollouts reached 29M+ impressions, strengthening brand recall by 50%.
Branding & Design System
To unify Nutrius’s digital identity, we introduced a cohesive brand and design system across all channels integrating high-quality creative assets, modular templates, and storytelling-driven visuals. This helped Nutrius maintain a premium, consistent look while scaling content output efficiently.
The Results
The campaign transformed Nutrius into a data-driven, customer-centric eCommerce brand with measurable business growth across every touchpoint.
Shopify conversions up 12% after optimization
Average order value up 33%
Returning customer rate increased by 9.48%
Fulfillment time reduced by 20%, improving satisfaction by 15%
40% faster content creation through modular design workflows
