Developed and managed a complete digital ecosystem for SK Trading, covering website design, personal branding for founder Stephen Kalajiyan, and multi-channel marketing across Meta, Google, and programmatic platforms. The integrated strategy boosted community engagement, reduced churn, and increased member acquisition through data-backed campaigns and streamlined operations.
The Challenge
SK Trading required a unified digital presence — from branding to backend management — to attract, convert, and retain members in a competitive financial education market. The goal was to improve retention, lower churn, and drive consistent subscription growth through strong community engagement and high-performing marketing funnels.
Key Deliverables
Website Design & Development: End-to-end design, structure, and maintenance of website and user dashboards.
Personal Branding: Built Stephen Kalajiyan’s digital persona with optimized storytelling and visual identity across all platforms
Paid Media: Meta, Google, and programmatic ads for traffic acquisition, event promotion, and community conversion
Pricing Strategy: Designed tiered membership models ($34.95–$99.95/month) aligned with audience needs and behavioral insights
Operational Support: Managed daily backend, customer service, and CRM automation
Content & Social Media Management: Created and distributed high-performing posts, podcasts, and short-form videos across all major channels
Promotional Campaigns: Designed and deployed landing pages for webinars, special offers, and affiliate programs
Strategy & Execution
We developed a full-stack growth framework — blending marketing, technology, and brand building into one cohesive strategy.
Brand & Platform Setup: Designed a responsive, data-optimized website and integrated payment systems for seamless member onboarding.
Personal Brand Development: Built Stephen Kalajiyan’s digital identity through live podcasts, video content, and targeted storytelling that positioned him as an authority in trading education.
Marketing Ecosystem: Ran paid campaigns across Meta and Google, driving over 147,000 impressions and 89,000 unique account engagements
Retention & Engagement: Implemented community-focused programs including webinars, Discord AMAs, and member-exclusive “Power Hour Trader” sessions.
Programmatic Advertising: Targeted high-intent trading audiences to expand reach and optimize funnel performance.
Branding & Creative Approach
The creative approach balanced trust, authority, and accessibility. Visual elements focused on high-contrast themes, strong typography, and dynamic live visuals that captured the brand’s active community spirit. Campaign assets highlighted Stephen’s mentorship-driven tone, blending education and entertainment.
The Results
The comprehensive campaign led to measurable performance improvements across acquisition, engagement, and retention.
LTV: Increased to $531, up 12.6% over two months
Churn: Reduced to 16.8%, down from 25% in the early first quarter.
MRR: Held steady above $22K, with consistent subscriber growth
Membership: Expanded through successful marketing campaigns, strategic community engagement and live session.
Community Engagement: 230+ webinar registrations, 1,600+ TikTok views per session, consistent participation across YouTube and Discord
Speed & Scale: Streamlined backend operations and campaign management through automation and data workflows
